In 2012, when the school where I was working (Trinity Catholic High School) was required to merge with another struggling school (Mount Saint Joseph Academy), I took it upon myself to design a LOGO for the new institution: Saint Joseph Prep. Drawing from the dominant colors of the former schools (navy blue and red/maroon), I developed a unique mark that would reflect something of the past while introducing something new: the fleur-de-lis. With a triune nature of three petals (Trinity), standing for the flower of St. Joseph (the lily), this symbol honors the French origins of the Sisters of St. Joseph who sponsor the school. In this way, all constituents were represented and something new was created. Designing this logo established me as the brand architect for all designs to follow as the school evolved.
The official seal for Saint Joseph Prep. I designed this for formal events and official uses.
I intentionally made each letter vary in size in order to create a unique style for this athletic monogram.
I designed this athletic logo to reflect the mascot (The Phoenix) while maintaining the unique fleur-de-lis shape. This graphic resides at center court on the School’s gymnasium (basketball court).
An update to the athletic mascot brand for broader use and better replication on gear, etc.
The logotype for the athletic brand of SJP. The flames on the sides also resemble the fiery wings of The Phoenix.
The initial design for a sport specific SJP brand.
The latest evolution of a sport specific SJP brand.
A formal logo for the Planned Giving efforts of the Advancement team at SJP.
A logo I designed for a matching pledge drive where the first $100,000 raised would be matched by an invested donor. In about three months, the drive eventually raised over $300K, including the matching grant.
A logo I designed for an effort by the College Counseling Office to connect SJP high school students with students at Boston College.
A graphic I designed for a day-long workshop on women’s health, sponsored by an Alumnae group of the school.
A digital brand I developed for an event offering a panel of faculty members for an online Q&A.
I have designed many logos and developed many brands over the years, spanning a wide range of industries and environments. If you are curious about any of them, simply click on an image to get a better description of its origin and intent. There are more to be added.