Each year, after admissions decisions have gone out, we try to think of a new way to captivate the accepted students in a way to entice them to commit to Saint Joseph Prep. This year, I developed this BOX idea. The original notion was simply to make it a gift box with our brand on it. Upon further consideration, I decided not to waste a single surface area. I wrote the copy and created the design, applying it to an online template for digital printing. The potential students who have received this package have been raving about it. And it recently won a design award for ‘best package design’.